This Privacy Policy ("Policy") describes how 178bet ("178bet", "we", "us", "our") collects, uses, discloses and safeguards personal information about individuals ("you", "User") who access or use the 178bet Platform at https://178bet.bio, including the website, mobile-optimised interface, and all related services. By registering an account or using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree, please discontinue use of the Platform.
1.Who We Are
178bet operates the online sports betting and casino platform accessible at https://178bet.bio, serving registered players primarily across Malaysia including Kuala Lumpur, Penang, Johor Bahru and Petaling Jaya. For the purposes of applicable data protection principles, 178bet is the data controller in respect of personal data collected through the Platform. Our data protection contact can be reached at the email address provided in Section 14 of this Policy.
2.Data We Collect
178bet collects personal information in the following categories:
| Category | Examples | Collection Point |
|---|
| Identity Data | Full name, date of birth, gender, nationality, government-issued ID number | Registration; KYC verification |
| Contact Data | Email address, Malaysian mobile number, residential address | Registration; Account Settings |
| Financial Data | Payment method details (e.g. Touch 'n Go account reference, bank account last 4 digits), deposit and withdrawal transaction history | Cashier; Withdrawal requests |
| Transactional Data | Bet history, game session logs, bonus claims, wins and losses in MYR | Platform activity |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps | Automatic collection on Platform access |
| Usage Data | Pages visited, features used, navigation patterns, time spent on Platform | Automatic via analytics tools |
| Communications Data | Live chat transcripts, support emails, feedback submissions | Customer support interactions |
We do not collect sensitive personal data (such as racial or ethnic origin, health data, or biometric data) unless specifically required for identity verification or problem gambling support purposes, and only with your explicit consent.
3.How We Use Your Data
178bet uses personal data for the following purposes:
- Account Management: To create, maintain and secure your 178bet account, including processing your login credentials and enforcing the one-account-per-person policy.
- Service Delivery: To process deposits and withdrawals in MYR and USDT, settle bets, award bonuses, and provide access to the sportsbook, slots and live casino.
- Identity Verification (KYC): To verify your age (21+), identity and payment method ownership as required under international gaming authority compliance obligations.
- Fraud Prevention & Security: To detect, investigate and prevent fraudulent transactions, money laundering, multi-accounting, and other prohibited conduct described in our Terms and Conditions.
- Legal Compliance: To comply with applicable anti-money laundering (AML) regulations, tax reporting obligations, and orders from regulatory or law enforcement authorities.
- Responsible Gaming: To monitor gambling patterns and identify players who may be experiencing problem gambling, in order to provide appropriate support and enforce self-exclusion requests.
- Platform Improvement: To analyse aggregated usage data, improve the user interface, test new features, and optimise Platform performance.
- Marketing Communications: To send you promotional offers, bonus notifications and relevant updates where you have provided consent. You may opt out at any time as described in Section 12.
4.Legal Basis for Processing
Where applicable data protection law requires a legal basis for processing personal data, 178bet relies on the following:
- Performance of Contract: Processing necessary to provide the Platform services you have contracted for upon registration.
- Legal Obligation: Processing required to comply with AML, KYC, and regulatory reporting obligations under international gaming authority requirements.
- Legitimate Interests: Processing for fraud prevention, security monitoring, and Platform improvement, where these interests are not overridden by your rights.
- Consent: Processing for marketing communications and non-essential cookies, where you have given explicit consent and which you may withdraw at any time.
5.Sharing Your Data
- 178bet does not sell your personal data to third parties under any circumstances.
- We share personal data with trusted service providers acting as data processors on our behalf, including: payment processing partners (e.g. FPX, DuitNow infrastructure providers); identity verification and KYC service providers; game suppliers (for the purpose of dispute resolution only); IT infrastructure and cloud hosting providers; and fraud detection and analytics platforms.
- All third-party processors are contractually bound to process your data only on 178bet's instructions, to maintain appropriate security measures, and not to use your data for their own independent purposes.
- We may disclose personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law or valid legal process.
- In the event of a corporate restructuring, merger, or acquisition, your data may be transferred to the successor entity, which will be bound by the obligations of this Policy.
6.Cookies & Tracking Technologies
- Strictly Necessary Cookies: These cookies are essential for the Platform to function. They maintain your authenticated session after 178bet Login, remember your language preference, and protect against cross-site request forgery. These cookies cannot be disabled without preventing Platform use.
- Functional Cookies: These remember your display preferences, deposit method preferences, and last-visited game category to personalise your experience. They are set only after you log in.
- Analytics Cookies: We use anonymised analytics to understand how players navigate the Platform. These cookies do not contain personally identifiable information. You may opt out of analytics cookies via the cookie preference panel.
- We do not use third-party advertising cookies or retargeting pixels from social media platforms on the 178bet Platform.
- You may manage cookie preferences at any time through your browser settings. Disabling strictly necessary cookies will impair Platform functionality.
7.Data Security
- 178bet implements technical and organisational security measures appropriate to the sensitivity of the data processed. These include AES-256 encryption at rest, TLS 1.3 encryption in transit, multi-factor authentication for internal system access, regular penetration testing and vulnerability assessments, and access controls based on the principle of least privilege.
- Login passwords are stored as salted hashes. We do not have access to your plain-text password and will never ask you for it via email, live chat, or any other channel.
- While we take all reasonable precautions, no data transmission over the internet can be guaranteed as completely secure. You transmit personal data to us at your own risk, and we encourage you to use a strong, unique password and enable 2FA on your 178bet account.
- In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 178bet will notify affected users without undue delay.
8.Data Retention
- Account and financial transaction data is retained for a minimum of five (5) years following the date of the last transaction or account closure, in compliance with international gaming authority anti-money laundering regulations.
- KYC documentation is retained for the same five-year period. Physical document scans are deleted upon verification completion; metadata records of verification status are retained for the full period.
- Technical and usage data (IP logs, session logs) is retained for a maximum of twelve (12) months for security and fraud investigation purposes.
- Marketing consent records are retained for the period of your subscription plus three (3) years to demonstrate compliance.
- Where data is no longer required for the purposes for which it was collected, and no legal retention obligation applies, it is securely deleted or anonymised.
9.Your Rights
Subject to applicable data protection law, you have the following rights in relation to your personal data held by 178bet:
- Right of Access: To request a copy of the personal data we hold about you.
- Right of Rectification: To request correction of inaccurate or incomplete data.
- Right to Erasure: To request deletion of your personal data, subject to our legal retention obligations.
- Right to Restrict Processing: To request that we limit how we use your data in certain circumstances.
- Right to Data Portability: To receive your personal data in a structured, machine-readable format.
- Right to Object: To object to processing based on legitimate interests, including direct marketing.
- Right to Withdraw Consent: To withdraw consent for marketing communications or non-essential cookies at any time, without affecting the lawfulness of prior processing.
To exercise any of these rights, contact 178bet support at the address in Section 14. We will respond within 30 calendar days. We may need to verify your identity before processing your request.
10.International Data Transfers
- 178bet's primary data infrastructure is hosted in data centres within the Asia-Pacific region. In some cases, technical service providers may be located in jurisdictions outside Malaysia.
- Where personal data is transferred outside Malaysia, 178bet ensures appropriate safeguards are in place, including contractual data protection clauses with the relevant processor, equivalent to those required under recognised international data protection frameworks.
- By using the 178bet Platform, you consent to such cross-border transfers where necessary for the delivery of Platform services.
11.Children & Minors
The 178bet Platform is strictly for individuals aged 21 years and older. We do not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been collected from an under-age individual, we will immediately close the account, void all activity, and delete the associated personal data. If you believe an under-age person has registered on the Platform, please contact us immediately at the address in Section 14.
12.Marketing Communications
- With your consent, 178bet may send you promotional emails or in-Platform notifications about bonuses, new games, and special events relevant to your account activity.
- You may opt out of marketing communications at any time by: (a) clicking the unsubscribe link in any marketing email; (b) updating your communication preferences in Account Settings after 178bet Login; or (c) contacting 178bet support directly.
- Opting out of marketing communications does not affect the delivery of transactional communications such as deposit confirmations, withdrawal notifications, and security alerts, which are sent as necessary for account operation.
- 178bet will not send marketing communications to players who have self-excluded or who have indicated they wish to pause their gambling activity.
13.Changes to This Policy
178bet reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered users by email and/or a prominent notice on the Platform not less than seven (7) days before the updated Policy takes effect. The "Last Updated" date at the top of this Policy reflects the date of the most recent revision. Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Policy.
14.Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 178bet, please contact our Data Protection team. Our support staff are available 24 hours a day via live chat on the Platform. For written data protection requests, contact us at: [email protected]
Please include "Privacy Request" in the subject line of any written correspondence and provide sufficient information to verify your identity. We aim to respond to all data protection requests within 30 calendar days.